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Pearlfisher redesigns Nivea For Mencatherinedawes, 10 February 2009Be the first to comment on this article Pearlfisher has redesigned the packaging for the Nivea For Men skincare range. Pearlfisher creative partner Jonathan Ford said: “When a brand comes from a canon with so many different products, the core brand identity has to be maintained.” The Nivea signature blue has been retained, with different colour-coded focal points in the centre of the packaging to help consumers distinguish between sub-ranges. “We have modernised and brought the range together by streamlining the packaging colours,” he added. The new look packaging is first being rolled out in the US before going global. Speak Your Mind |
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