Pearlfisher to design Heinz baby range packs

The London-based agency’s first brief will be to tackle the Heinz baby range.

Pearlfisher creative partner Jonathan Ford said: “We have a proven track record in designing for iconic food and drinks brands and we’re delighted to now be working with Heinz and their world-class portfolio of brand leaders.”

Heinz Baby marketing director Jane Jeffreys said: “Pearlfisher has a great reputation for effective design and we’re thrilled to be working with them on this exciting brief.”

Cowan Design has previously worked on Heinz’s baby food range and was the agency behind a relaunch of the packs in July 2007.

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