Pearlfisher wins gold for Jamie Oliver packs at Cannes awards

Pearlfisher won a gold award in the design category for its packaging for Jamie Oliver’s food range, Jme.

Natalie Chung, creative director at London-based Pearlfisher, said, “The distinctive logo has a fresh, emotive and considered feel. It is collaborative and adaptable, allowing the Jme brand to exist in a fluid and natural way.”

The celebrity chef’s new retail venture, Recipease in London, where customers can learn to cook, landed a gold for brand identity for London-based Williams Murray Hamm.

The design Grand Prix went to McCann Worldgroup in Hong Kong, for its posters for Nike Basketball League.

Taxi Studio in Bristol won silver for the packaging for Willie’s Cacao – the luxury chocolate created by Channel 4′s chocolate entrepreneur Willie Harcourt-Cooze.

The Partners in London was awarded a bronze for its design for Mr Singh’s Bangras sausage packaging.

In total, 22 gold, 22 silver and 38 bronze awards were handed out in the design category at the festival last night.

This was only the second year that the festival had included a design category, but the category attracted 1,138 entries from around the world.

The Cannes Lions is in its 56th year and runs from 21-27 June, with awards including film, radio, press, outdoor and direct advertising.

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