Resealable pack for Pilgrims Choice

The company carried out consumer research prior to the redesign of the packaging and found that people wanted a resealable pack that would not require secondary packaging to store it in the fridge.

Pilgrims Choice brand manager Hannah Fordred said the company “had a look” at other resealable packs including sticky labels, but decided the zipper pack stood out on shelf.

North Downs Dairy worked with Tunbridge Wells-based advertising and marketing agency WFCA on the redesign of the packaging.

The new packs are expected to be rolled out across all retailers by the end of August.

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