RPC Containers supplies packs for Fox’s Halloween launch

RPC Blackburn has supplied a 1,080ml Thor pot, Fox’s already uses for its standard sharing pack, which uses post-mould labelling to maximise the impact of Fox’s vivid label design.

In addition, the lid is colour-matched to represent the shade of orange featured on the biscuits.

Launched in October, the pack is designed to stand-out in supermarkets’ Halloween display areas rather than in the biscuit aisle.

Sally Dixon of Fox’s Biscuits said: “This is a good format that appeals to our consumers as the tub can be passed around at parties, and because it is re-sealable it also helps to maintain product freshness to a high standard.

“The consistency of branding across the Party Rings portfolio that comes with using the same container is also a significant advantage,” she added.

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