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Shelf Review

Reviews on new packaging launches from retail consultancy Pragma

Shelf Review – L’Oréal True Match Roll-On Foundation

Shelf Review – L’Oréal True Match Roll-On Foundation

May 1, 2010 Comments Off

This is a new foundation/roll-on applicator from L’Oréal Read More »

Shelf Review: Taste No 5

April 1, 2010 Comments Off

Umami was identified in 1908 by Kikunae Ikeda, a Tokyo chemist who pinpointed it as the savoury flavour imparted by foods rich in chemicals including glutamate, a building block of... Read More »

Shelf Review: The Happy Egg Co

March 3, 2010 Comments Off

Ethical egg producer The Happy Egg Co prides itself on producing eggs laid only by free-range hens Read More »

Shelf Review: Red Bull Shots

February 3, 2010 Comments Off

Red Bull is an energy drink which is produced and sold by the Austrian company of the same name. In the UK, the brand has an 85% share of the... Read More »

Shelf Review: Dairylea Dunk Pots

January 4, 2010 Comments Off

Dairylea Dunk Pots are an extension to the popular cheese spread brand from Kraft Read More »

Shelf Review: Nestlé Christmas selection boxes

December 1, 2009 Comments Off

Nestlé has decided to make its Christmas selection boxes this winter totally recyclable by replacing plastic inserts with a paper-based alternative Read More »

Shelf review: Riso Gallo Risotto Pronto

November 1, 2009 Comments Off

Riso Gallo is a market leader of prepared rice products and is one of the oldest rice-growing concerns in Italy. Founded in Genoa in 1876, at a time when illiteracy... Read More »

Shelf Review: Go! Noodles

October 1, 2009 Comments Off

Manufactured by Leeds-based Symington's, Go! Noodles is a new snack targeted at "young people with busy lifestyles". Just like the market leader, Pot Noodle, you stir boiling water into the... Read More »

Shelf Review: Anchor Squirty Cream

September 3, 2009 Comments Off

Anchor has just invested 1m in a major relaunch of its aerosol creams range. The can has been redesigned and marketing support includes websites and summer family events to bring... Read More »

Shelf Review: Burton’s Snack Bites

August 5, 2009 Comments Off

Burton’s Foods has just launched snack varieties of three of its most popular biscuit lines: Maryland Cookies, Jammie Dodgers and Cadbury Fingers. These are now available in pouch packs under... Read More »

Shelf Review: Birds Eye Chicken Chargrills

July 1, 2009 Comments Off

The frozen food market has recently seen an upsurge in sales, partly due to the recession, with frozen meat and poultry products growing at nearly 8% per year. Overall, the... Read More »

Shelf Review: Jugit

June 3, 2009 1 Comment »

Developed by RPC, Jugit is a jug with pouch refill that uses substantially less packaging material than conventional plastic milk containers Read More »

Shelf Review: Duchy Originals

May 8, 2009 Comments Off

Duchy Originals was launched in 1990 by the Prince of Wales, after he had converted his Home Farm in Gloucestershire to organic production. In 1992, the first Duchy product, the... Read More »

Shelf Review: SunnyD

April 1, 2009 Comments Off

SunnyD was launched in 1998 in the UK with a 10 million promotional campaign, and became the third biggest selling drink in the UK, behind Coke and Pepsi. It was... Read More »

Shelf review: Lynx Bullet

March 5, 2009 Comments Off

Lynx Bullet is a new pocket-sized body spray from Unilever. Measuring just under 8cm in length, the latest Lynx range is available in three fragrances: Vice, Dark Temptation and Instinct Read More »