Shelf Review
Reviews on new packaging launches from retail consultancy PragmaShelf Review – L’Oréal True Match Roll-On Foundation
This is a new foundation/roll-on applicator from L’Oréal Read More »
Shelf Review: Taste No 5
Umami was identified in 1908 by Kikunae Ikeda, a Tokyo chemist who pinpointed it as the savoury flavour imparted by foods rich in chemicals including glutamate, a building block of... Read More »
Shelf Review: The Happy Egg Co
Ethical egg producer The Happy Egg Co prides itself on producing eggs laid only by free-range hens Read More »
Shelf Review: Red Bull Shots
Red Bull is an energy drink which is produced and sold by the Austrian company of the same name. In the UK, the brand has an 85% share of the... Read More »
Shelf Review: Dairylea Dunk Pots
Dairylea Dunk Pots are an extension to the popular cheese spread brand from Kraft Read More »
Shelf Review: Nestlé Christmas selection boxes
Nestlé has decided to make its Christmas selection boxes this winter totally recyclable by replacing plastic inserts with a paper-based alternative Read More »
Shelf review: Riso Gallo Risotto Pronto
Riso Gallo is a market leader of prepared rice products and is one of the oldest rice-growing concerns in Italy. Founded in Genoa in 1876, at a time when illiteracy... Read More »
Shelf Review: Go! Noodles
Manufactured by Leeds-based Symington's, Go! Noodles is a new snack targeted at "young people with busy lifestyles". Just like the market leader, Pot Noodle, you stir boiling water into the... Read More »
Shelf Review: Anchor Squirty Cream
Anchor has just invested 1m in a major relaunch of its aerosol creams range. The can has been redesigned and marketing support includes websites and summer family events to bring... Read More »
Shelf Review: Burton’s Snack Bites
Burton’s Foods has just launched snack varieties of three of its most popular biscuit lines: Maryland Cookies, Jammie Dodgers and Cadbury Fingers. These are now available in pouch packs under... Read More »
Shelf Review: Birds Eye Chicken Chargrills
The frozen food market has recently seen an upsurge in sales, partly due to the recession, with frozen meat and poultry products growing at nearly 8% per year. Overall, the... Read More »
Shelf Review: Jugit
Developed by RPC, Jugit is a jug with pouch refill that uses substantially less packaging material than conventional plastic milk containers Read More »
Shelf Review: Duchy Originals
Duchy Originals was launched in 1990 by the Prince of Wales, after he had converted his Home Farm in Gloucestershire to organic production. In 1992, the first Duchy product, the... Read More »
Shelf Review: SunnyD
SunnyD was launched in 1998 in the UK with a 10 million promotional campaign, and became the third biggest selling drink in the UK, behind Coke and Pepsi. It was... Read More »
Shelf review: Lynx Bullet
Lynx Bullet is a new pocket-sized body spray from Unilever. Measuring just under 8cm in length, the latest Lynx range is available in three fragrances: Vice, Dark Temptation and Instinct Read More »

