Slice Design updates top-end cleaning product range

The Lord Sheraton range, made from natural ingredients such as beeswax and eucalyptus, is positioned at the top end of the market and the new look is designed to “improve its relevance” in the sector.

Slice Design has introduced a colour hierarchy and kept graphic elements consistent across the products to create a family feel to the range. Spotless Punch has not reviewed the range’s packaging since 1997.

Account manager at Slice Design Martha Atherton said: “Introducing range colours and a consistent pack architecture was key to uniting the range, whie the floral motif that runs across the packs helps highlight the unique, natural ingredient story.”

London-based Slice Design was established in 2004 by directors Gary Spencer and Alan Gilbody. The company has worked for brands including GSK, Unilever and United Biscuits.

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