Design & Innovation - sponsored by Opus 21 Digital
Smith & Milton creates David Beckham-backed food rangecatherinedawes, 3 November 2008Be the first to comment on this article London-based design agency Smith & Milton has created the packaging and branding for a collaboration between David Beckham and GO3. GO3 is a new range of healthy frozen foods and supplements aimed at the family market. The cartonboard packaging was produced by Print Design & Graphics in Newcastle, part of Benson Group. Beckham features prominently on the packaging. The pack imagery is bold and brightly coloured and designed to stand out in the freezer cabinet. It aims to incorporate the values of a healthy mind and body, and a sense of humour. Beckham said: “As a dad I know how hard it is to get kids to eat the right things.” GO3 products are fortified with extra Omega 3 and went on sale in Tesco stores nationwide last month.
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