Stora Enso launches new fibre-based tray

Finland-based Atria chose the DeLight to attract consumers in the 25-45 age group to its Atria Fresh range of microwavable ready meals, the firm’s largest product launch of 2009.

The DeLight is a fibre-based tray that has a strengthened rim to help effective sealing of modified atmosphere packs. It is also recyclable and can be frozen.

Atria packaging development manager Tanja Virtanene-Leppä said the tray was a novel, environmentally friendly technology that responded to the needs of the target audience.

“DeLight stood out in our consumer tests as the most attractive package for fresh ready meals for our target group,” she said.

Stora Enso’s head of DeLight Solution Jalliina Järvinen said the pack was designed to respond to the trends of self-expression in packaging design and the need for environmentally friendly products.

“The new product enables us to introduce new shapes and user-friendly functions into fibre-based packaging,” she said.

Stora Enso said the DeLight was suitable for a wide range of applications including food, cosmetics, home decoration and leisure products.

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