Students design cheese packs of the future

The winning pack holds a portion of cheese in a ‘rucksack’ on a piece of fruit. Designed by 22-year-old Pauline Jaramillo from France, it is called The Hug.

“The purpose of the ‘Cheese Futures’ project was to challenge the next generation of designers to think about cheese packaging in a new way, and the concepts delivered did not disappoint,” said British Cheese Board secretary Nigel White.

He added that the commercial viability of the winning and runner-up designs was now being considered by a number of packaging firms and cheese producers.

The competition was judged by PFM Packaging, Pemberton & Whitefoord Design, North Downs Dairy and the British Cheese Board.

Runner-up designs included a ‘twist and shake’ pack, to make dispensing grated cheese easier and Stilton packaging with a built-in cheese slicer.

The 26 students who entered the competition are studying an MA in Industrial Design at Central Saint Martins College of Art & Design in London.

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