According to Craig Sawicki, executive vice-president of TricorBraun Design: “There has been very little change in the design of lotion pumps for almost 40 years, and people have become so accustomed to using two hands to dispense viscous liquids from a bottle that packaging designers have not thought about how to improve upon it.
“Its most obvious application is for cosmetic and personal care applications. But it is also logical for other products, such as pet care, where one hand could hold the pet while the other hand dispenses and applies the product.”

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