United Biscuits introduces a raft of new-look packs

The revamped packaging was developed by design agency JKR and will be manufactured in-house.

The new packs increase the presence of the go ahead! range’s signature green colour to improve stand out on shelf.

The packaging will differentiate the different SKUs available and will have GDA labelling on the front of the packs.

The new-look will be introduced in January to capitalise on the trend of consumers starting diets in the New Year.

UBUK has also redesigned the packaging of its McCoy’s range to highlight the crisps 30% reduction in saturated fat.

The foil packs, designed by London-based agency Springetts, highlight the healthy change with a flash to increase purchase motivation.

Nick Stuart, UBUK commercial manager, said: “The new packaging design will make the range stand out amongst its competitors and help consumers easily differentiate between the flavours.

“Men are increasingly looking at the health credentials of snacks and the latest nutritional reformulation will provide them with more reasons to purchase the ultimate man crisp.”

UBUK has also introduced a new-look for its Phileas Fogg exotic snack brand.

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