The Weetabix Food Company has redesigned the packaging of its Weetabix and Oatibix range of cereals to create “uniformity” across the Weetabix family
Springetts design agency was chosen to design the new packs, which all share the same common lozenge shape and clean modern look.
The London-based agency was also charged with “dialling up the health credentials” for the redesign of Weetabix Bitesize, Weetabix Minis, Oatibix, Oatibix Bites and Oatibix Flakes.
The new packs will be launched this autumn.
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i just love the new weetabix packaging as i found the original packaging very hard to open.i really like the new packaging and hope you stick with it.
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