Crown Bevcan helps promote sustainability of aluminium

Hydro is giving away 600,000 specially designed beverage cans during promotional events at university campuses and communities across Germany and Norway.

The cans, manufactured by Crown, will carry a series of creative messages relating to sustainability, recycling and their positive impact on the environment.

The campaign messages include ‘Forever Young’, ‘Built to Last’ and ‘I’ll Be Back’.

Hydro has teamed up with a recycling partner in Norway to set up collection bins at all promotion locations.

Caroline Archer-Reed, marketing director of Crown Bevcan Europe & Middle East, said: “We are delighted to be part of Hydro’s initiative to educate consumers on the merits of aluminium and the beverage can.

“The can is the most recycled drinks pack in the world, and with its inherently large printing area, it is the ideal promotional tool for communicating these important messages to the public.”

The first Hydro promotion was held at the Norwegian University of Science and Technology in Trondheim, Norway. More events will take place well into 2009 in select cities across Norway and Germany.

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