Ecover turns to sugar cane-based packaging

The announcement comes two weeks after FMCG giant Procter & Gamble announced it would begin to use the HDPE across three cosmetics brands from next year.

Ecover marketing manager Tom Domen said the firm was investing in product and process development to see where it could implement positive change.

“Our packaging is an obvious part of this,” said Domen.

“The venture with Braskem will have a considerable impact on our CO2 emissions and we look forward to launching the new packaging on the market next year.”

Braskem uses sugar can to produce the HDPE that is said to emit 75% less greenhouse gases during its lifetime than traditional polyethylene.

Last year, Tetra Pak said it would be piloting Braskem’s material in plastic caps and closures by 2011.

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