Kellogg’s lightweights secondary snack packaging

The new packs, which were introduced in September and October, reduce the case’s footprint by 25%, Kellogg’s said, saving 60 tonnes of cartonboard. It also represents a saving of £600,000 a year across Europe.

Kellogg’s UK supply chain integration manager Jon Evans said the project was delivering on financial and environment sustainability. “Our customers are pleased with the results too as the cases are less bulky so save valuable space on shelves. With extra bars in the box, availability should also improve,” he said.

The new packaging format, which is being used for all brands except Soft Oaties and Special K Mini Breaks, means more cases can fit on each pallet and will take 164 truckloads off the roads each year.

Evans said Kellogg’s had shied away from making “big, headline-grabbing announcements” on green issues, as customers were cynical about green washing.

“This is one of many initiative we’re looking at as part of our packaging proposition. We’re taking a long-term view, making small steps like this one, but steps that can make a difference to out supply chain in the future,” he said.

Around 90% of Kellogg’s packaging is made from post-used recycled material, but the firm said it only reduced packaging where there was no risk of compromising the product.

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