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Letters, June 2009

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PACKAGING’S WASTED IMAGEEcological footprint analysis from the Stockholm Environment Institute and the University of York shows that the food chain represents 25-35% of the total global sustainability problem and the single biggest issue related to sustainability. Food packaging is a relatively minor player, and there needs to be a recognition that minimisation can only go [...]

PACKAGING’S WASTED IMAGE
Ecological footprint analysis from the Stockholm Environment Institute and the University of York shows that the food chain represents 25-35% of the total global sustainability problem and the single biggest issue related to sustainability. Food packaging is a relatively minor player, and there needs to be a recognition that minimisation can only go so far before it has a negative effect on waste.

Wrap’s post-consumer food-waste analysis, meanwhile, reveals around a third of all food we buy is wasted. The big issue is not sustainable packaging, but rather how packaging can best contribute to a sustainable society.

We want packaging that minimises the environmental impact across the supply chain, including product loss and wastage from the consumer. Using this framework, it’s possible to re-position the packaging industry as a positive environmental force with a great sustainability story to tell.

Paul Butler
Director
Packaging Materials & Technologies



THE BENEFITS OF SIMULATION

Many will argue it’s good to give customers ‘hands-on’ experience of a new pack (‘Giving design an extra dimension’, Packaging News, May 2009). But deadlines often get in the way and there are modification costs.

It’s more important to ensure the material distribution and strength of a pack is optimised – at minimum cost. I’m impressed with T-Sim software, which allows moulders to simulate material distribution on their machinery and results can be passed to the designer for improvements before the simulation runs again.

David Russell
www.consultdr.net

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