M&S launches in-store ad campaign to highlight success of bag charging

From today (1 September), windows in more than 150 M&S stores will feature the campaign which reveals that to date M&S has reduced usage by 80% since it was introduced in May.

The scheme has saved 100m carrier bags from going to landfill as well as raising £500,000 for environmental charity Groundwork.

Richard Gillies, director of M&S’s Plan A, said: “Using our windows to communicate what we have achieved so far is a really powerful way to encourage even more customers to change their behaviour and stop using single-use carrier bags.”

Groundwork has, so far, used the proceeds from the scheme in 22 projects such as Gorgie City Farm in Edinburgh and a new community roof garden in London.

M&S introduced a 5p charge for single use carrier bags in its food outlets in May 2007 following trials in Northern Ireland and south-west England.

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