Environment

Major confectionery firms such as Mars, Cadbury and Nestlé are working with the Waste & Resources Action Programme (Wrap) on a scheme to reduce packaging on medium-sized Easter eggs for 2009.

Nestlé, a signatory to Wrap's Courtauld Commitment to design out packaging waste, has already reduced the size
of its small Easter egg cartons by 30% and mug eggs by 14%. Further Easter egg announcements are expected imminently.

Cadbury has also announced that it has taken steps to achieve its goal of using 100% recoverable or biodegradable packaging across its products by 2010.

The firm revealed more commitments under its 'Purple Goes Green' campaign, which included a 25% reduction in packaging for seasonal and gifting ranges.