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Packaging on YouTube: Asda’s reusable packaging trial

David Elliott, 29 January 2010

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In this week’s Packaging on YouTube, a glimpse of Asda’s machine for refilling fabric conditioner in action.

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Earlier this week, Packaging News reported that the supermarket was hosting a Wrap-funded trial of reusable fabric conditioner packaging in its Barnsley store, in conjunction with McBrides, Unilever and Eziserv.

This week’s clip shows how the machine works.

What do you think of Asda’s reusables trial? Do you agree that the move will herald a new era for packaging? Perhaps you think that it will be a passing fad?

Leave your comments below. If you have a favourite YouTube video you’d like us to feature, email packagingnews.editorial@haymarket.com

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