Environment
Singing bottle takes on Arnie in glass recycling cartoonSimeon Goldstein, 13 May 2009Be the first to comment on this article The glass sector has a new foot soldier in the battle to promote recycling in the form of Hank, ‘the singing bottle’. The European Container Glass Association (Feve) has developed Hank to appear in cartoon adventures about glass recycling using the ‘I’ll be back’ line made famous by Arnold Schwarzenegger in 1980s movie, The Terminator. The cartoons will form part of a Friends of Glass marketing and social networking campaign used across the continent and will be translated into 14 European languages. Nearly eleven million tonnes, or 62%, of container glass was collected for recycling in 2007, and Feve hopes the campaign will help focus on the remaining 38%. Feve president Dominique Tombeur said: “We hope Hank will help raise greater awareness about the importance of glass recycling.” Hank can be viewed via the YouTube video below. What do you think of the character and cartoon? Could such a strategy work for other packaging materials? What character would you suggest? Log in and let us know. Speak Your Mind |
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