Environment
Sweet brands to cut Easter packsliz.wells@haymarket.com, 1 January 2008Be the first to comment on this article Major confectionery firms such as Mars, Cadbury and Nestlé are working with the Waste & Resources Action Programme (Wrap) on a scheme to reduce packaging on medium-sized Easter eggs for 2009. Nestlé, a signatory to Wrap’s Courtauld Commitment to design out packaging waste, has already reduced the size Cadbury has also announced that it has taken steps to achieve its goal of using 100% recoverable or biodegradable packaging across its products by 2010. The firm revealed more commitments under its ‘Purple Goes Green’ campaign, which included a 25% reduction in packaging for seasonal and gifting ranges. Speak Your Mind |
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