Environment
Tesco carbon labelling scheme to beginliz.wells@haymarket.com, 9 April 2008Be the first to comment on this article Tesco is to roll out the carbon labelling scheme it has developed with brands including Procter & Gamble and Unilever by the end of April. The company has tackled 30 products so far, Tesco's new senior packaging buyer Sonia Raja told delegates yesterday (8 April) at the Carton Conference organised by BPIF Cartons. These products include orange juice, light bulbs, laundry, potatoes and tomatoes. Feedback on the carbon labelling scheme is due in June. Customers had requested carbon labels, said Raja. However, delegates challenged her on whether there were too many labelling schemes and whether customers understood what they all meant. Labelling is a debate Tesco "challenges itself with" on a regular basis and the ultimate aim of the labelling schemes was to "empower the consumer", she added. Tesco is developing an in-store communication scheme of iconography to help customers understand when they are "doing the right thing". Last September, Tesco helped to establish the Sustainable Consumption Institute (SCI) at Manchester University in a £25m joint venture to tackle climate change. Work has now commenced on this five-year scheme and the findings of this research will become freely available when completed. Speak Your Mind |
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