Unilever argues for holistic NPD

“It would be irresponsible for us to lightweight packaging if there were going to be negative consequences for the product.”

Unilever also said it did not have a “monopoly on great ideas” and that it was outdated for companies to decide what they wanted then find someone to produce it.

Unilever Foods’ collaborative innovation director Graham Cross, who shared the podium with Houder, said
the company had decided to come to Total because it wanted to encourage all packaging manufacturers, large and small, to approach it with their innovations

The only brand name to exhibit at this year’s show, Unilever is on stand 3333.

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