The Guide to Evolving Packaging Design, which has been published on the Wrap website (www.wrap.org.uk), is suitable for use across the packaging supply chain.
“It is vital that the industry has clear and consistent guidance to be able to respond to [consumer] demands for less packaging,” said Wrap packaging design specialist Helen Hughes.
Visitors interested in lightweighting are encouraged to visit Wrap’s stand (number 3222), where the team is running a competition to win a case of wine in lightweight bottles.
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