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Baker scores ‘UK first’ with HP Indigo digital press buy

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Baker Self Adhesive Labels, the London label printer, is targeting longer run lengths after installing the UK’s first HP Indigo WS6000 digital press.

Steve Baker, managing director of the Walthamstow-based firm, said the new press would enable the firm to take on runs of 10,000 or even 12,000 linear metres.

Standard run lengths for the new press, which was installed in July and replaces an HP Indigo ws4500, are 3,000 to 4,000 linear metres.

Baker said the firm was already quoting for work that was normally handled by flexo printers, but was at run lengths more suited to the digital press.

The company mainly produces self-adhesive labels for the trade, for jobs destined for sectors such as healthcare, food and drink, and pharmaceuticals, and employs 40 staff. It has removed the ws4500 to make way for the new press, and also runs an HP Indigo ws4050 digital press installed in 2006, as well as flexo presses.

Baker said the market for short-run, self-adhesive label work, which has typically accounted for much of the firm’s work, had become “very competitive”, so the company wanted to “move up and out of that”.

The HP Indigo WS6000 can print on substrates ranging from 12 to 450 microns, and in up to seven colours.

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