The point of sale, point of purchase and packaging printer said it will be the first time it has run two large format presses alongside each other.
The company will install the machine in its Coventry pressroom by the end of the year, doubling its large format capacity.
Clifford Press works director Paul Cockerill said: “As a trade printer, our business is not just about offering a regular service and top quality print, very often we are the printer’s or buyer’s safety net for last-minute jobs, or disaster recovery situations, so we also need capacity to juggle work and still meet deadlines.”
The company also looked at buying a digital printer for shorter runs to free its existing Rapida 162 for long runs.
However, Cockerill added: “Production speeds are still an issue and we felt the digital print quality just wouldn’t suit a lot of our work – such as the cosmetics sector, where skin tones are so demanding. The more we looked at it, the more a second large format litho press made sense.”
The new KBA Rapida 162a will include the KBA Qualitronic inline colour measuring system, which the company hopes will help it achieve ISO 12674-2 certification.