The company continues to expand its product portfolio from its original CTP-centric foundations. Once its CTP products were established, the company diversified to take on the broader issue of retaining offset competitiveness against the growth of digital print.
The response was the opening of a high-tech plant for lower-cost, precision plate production, a focus on CTP automation from plate loading to quality controlled processing and the creation of colour management links to the actual press run. At drupa, Cron will advance these concepts further with a series of new products which will have positive impact for all offset printers from two-page to VLF.
“Cron has set itself the ambitious target of being the ‘guardian angel’ of offset. This will continue to excel in volume print but also has much more potential in short runs,” says Mike Xiang, founder and chief executive. “We are working towards the ultimate and perfect solution: eco-friendly, high quality, economic returns, simplicity of operation and faster turnarounds.
The Cron stand, located in a prominent position at the front of Hall 5, will run live demonstrations incorporating the benefits of each element of its integrated approach to offset competitiveness.