Equipment
KHS aims to win market sharestevenkiernan, 1 July 2006Be the first to comment on this article KHS, best known as a developer of equipment for filling and packing for the beverage industry, is attempting to grow its business in the food and non-food sectors. Although a significant share of its business is already in these markets, Dortmund, Germany-based KHS believes they have the potential for huge growth and that it is well-placed technologically to win market share. The firm estimates that the beverage industry accounts for 23 per cent of the overall market for filling systems and packaging machines, while the food and non-food sectors account for 77 per cent. To this end, a new specialist department has been established under the control of Achim Wapniewski, previously KHS’s head of marketing. Speak Your Mind |
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