The West Midlands based company is looking to increase its offering with the new equipment.
Talking about what benefits the new digital press brings, Quantum’s joint managing director Giles Foden told Packaging News: “Everyone wants smaller, faster, cheaper and digital achieves two of those goals. We didn’t really need a digital press as such but we wanted to increase our flexibility. It’s ideal for high quality samples and personalisation.”
Many are eyeing the potential of the latter following high profile campaigns such as Coca-Cola’s Share a Coke and Foden is aware that there are numerous other ways that personalisation can be utilised. “There might be an option when checking out an online purchase for a personalised pack which might say, for example, Happy Birthday and an individual’s name and the brand might have an extra charge for this of which the printer could get a percentage.
“It would also be good for promotions. For instance raffle numbers where you need a different number on lots of packs. That can be done on litho but it would cost a fortune. The software for digital makes it more affordable.”
At Packaging Innovations 2016 at the NEC Birmingham this month, The Big Print Debate will focus on whether analogue print can survive in a digital age. Foden doesn’t think the shift to digital spells the end for litho printing, at least not for the time being.
“Yes there is a future. Certainly over the next five years. You can’t do two million kelloggs boxes, for example, on a digital press. According to Smithers Pira things will really start to change five years from now.”
The Pro C9100 Series can integrate into a hybrid workflow and is said to deliver greater flexibility, high print quality and higher productivity with faster turnaround performance. It sits alongside existing offset technology to provide variable data and greater media handling capability.
Acording to Ricoh, this makes high volume jobs cost effective and highly efficient whilst introducing personalisation and customisation options simply not available with offset technology.