Rescued Chevler invests in new kit for Welsh plant

The bespoke machine will enable the company to produce significantly higher quantities of baking cases.

Managing director Stuart Whelan said: “Our great strength is our new product development capability, and that is the secret to the success of this new company. We develop products either by bringing new ideas to the marketplace, or responding to demand and working with bakers to produce new types of baking cases.

“As Chevler Packaging, we developed a brand new presentation case for muffins which increased the sales of one leading UK coffee shop chain by 30%.”

The company has also taken on additional premises next door to its existing plant on the Tir Y Berth Industrial Estate in Hengoed, which has increased floor space by 50%, said Whelan.

“We will be continuing to invest to make sure we stay ahead. Despite the problems which encumbered other parts of the Chevler Packaging group, the South Wales division maintained its position as the leading UK manufacturer of baking cases and we are now looking to exploit exciting opportunities in Europe and the US,” he added.

Chevler manufactures a range of plain and plain paper baking cases in around 600 shapes and sizes. It supplies commercial bakers and distributors in the UK and Europe.

The company also produces the Meat Saver Paper brand, which is used in the butchery trade to increase shelf life and improve point-of-sale presentation.

It was formed earlier this month following a management buy-out of the assets of Chevler Packaging.

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