Easyfairs doubles visitor numbers

Managing director Peter Heath said the show's popularity – 3,925 people attended the two-day event – highlighted the "pivotal role packaging plays in today's society".

Dean Brown, packaging development engineer for Home Retail Group, which owns Argos and Homebase, said the show was a "real breeding ground for new ideas".

Sarah Culcutt of fruit marketers Norman Collett described it as an "extremely valuable event" and "well worth the trip from our Kent base".

Easyfairs said that more than half of the 340 exhibitors had already signed up for next year.

However, one exhibitor warned the organisers needed to "move on a sound idea" to avoid becoming "just another packaging show, rather than innovations focused".

Another said his firm had a successful show, but suggested Easyfairs should set clearer physical boundaries between the different elements of the exhibition, such as Ecopack, to make it clearer for visitors.

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