UK Packaging Awards 2009: Rigid Plastic Packaging

SHORTLIST
Blue Marlin Brand Design
Life Technologies
MeadWestvaco
RPC Containers
Sharp Interpack

WINNER

Blue Marlin Brand Design: Isklar
Blue Marlin’s offices in Kensington Village are a long way from the glaciers of Norway, but the firm’s designers were able to take inspiration from the stunning scenery of Norway’s Hardanger region to create the PET bottle for Isklar.

The agency was asked to create the entire Isklar brand from scratch, including the pack structure and graphics, to take on established heavyweight rivals such as Evian and Buxton.

Praised by judges for its “structural integrity and aesthetics”, the bottle is designed to “dazzle like the pure, dense ice of the Folgefonna glacier” according to Blue Marlin, and is also lighter in weight than traditional PET bottles.

The pack has already picked up the Best Overall Concept Platinum Award at the 2008 Water Innovation Awards, and proof of its impact came in February this year when Harrods devoted a window display to Isklar.

HIGHLY COMMENDED

RPC Containers: Resolva 24H Weedkiller
RPC’s three- and five-litre containers for Resolva 24H Weedkiller are blow-moulded in HDPE and feature a trigger spray stored in a recess within the container, designed in conjunction with brand owner Westland. The technical challenge for RPC was to produce a wide, flat face with inward curved ends. The label on the finished pack partly covers the opening that contains the trigger, providing extra security and ensuring the trigger stays in place. “An excellent use of design to deliver functionality,” said one of our judges.

Sharp Interpack: Tesco and Seachill fish packaging
Sharp Interpack delivered on all aspects of the design brief it received for new microwaveable packaging for Tesco and fish processor Seachill. Tasked with removing excess packaging and improving supply chain efficiencies, the Yate-based firm devised the F range of packaging, which has saved 48 tonnes of carbon dioxide and reduced truck journeys.

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