UK Packaging Awards 2012 winners: Metal Pack of the Year

SHORTLIST

• Ardagh Group: Limited edition Jean Paul Gaultier Coca Cola contour bottle
• Ardagh Goup: Embossed Carolina Herrera aerosol can
• Ardagh Group and Craig & Rose: Ringo 750ml paint can
• Ball Packaging Europe: Gordon Finest Titanium – 50cl embossed can with a matte finish
• Crown speciality Packaging: Bruichladdich Octomore Comus
• Crown speciality Packaging: Cadbury Carousel Biscuit Selection Tin
• Crown speciality Packaging: Cadbury Union Jack Biscuit Assortment Tin

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WINNER

Crown Speciality Packaging UK: Octomore Comus

In a fierce market, this Octomore Comus pack caught the judges’ eye for its “great synergy between bottle, tin and graphics”. Another judge simply said “lovely”. Developed as a premium collectable pack, it provides a tactile feel, with the tin embossed and coated in multiple layers of gloss varnish. Judges were surprised by “this very striking” pack, which colour had changed from traditional black to white. As a limited edition release, Octomore Comus stock was pre-allocated to individual markets where it immediately sold out providing an additional £740k of revenue adding 10% to the overall sales revenues for 2011. One judge said that the product was “superbly executed” and another said it had “dramatic” shelf presence and was “an innovation that extends the brand”. The judges concurred to agree that the tin was the perfect solution to protect the premium distinctive acid etched bottle which in turn was designed specifically for the desired closure of traditional biodegradable cork.

HIGHLY COMMENDED

Ardagh MP: Ringo 750ml

“Innovative and environmentally friendly,” is how judges described Ardagh’s Ringo 750ml paint can. The can was developed as a lightweight alternative to the standard 750ml can. It delivers a 20% reduction in material comparison to a standard can and is easy-to-open.

Crown Speciality Packaging UK: Cadbury Union Flag Biscuit Assortment Tin

It was a summer of celebrations and judges felt the celebration should continue by awarding Crown again for its “great use of tin shape to create impact at POS and great synergy of design between the lid and base”. Judges were also impressed by the use of Cadbury purple instead of the Union Flag blue, together with the use of read and white.

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Sponsored by the Metal Packaging Manufacturers Association

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