For anyone unfamiliar with the format, a well-known guest demonstrates questionable taste by revealing eight pieces of music with which to be marooned on a desert island. Plus the bible (or appropriate sub); complete works of Shakespeare; a book of their own choice, and a luxury. There is an outstanding candidate: the industry’s superhero Captain Packaging, currently in between easyFairs gigs at the NEC and Islington. Our very own caped crusader has come up with some choice golden oldies to help while away his lonely sojourn on the Great Pacific Garbage Patch.
Message in a Bottle (The Police)
If there’s any more watertight way of making a boozy statement then this ol’ wine drinker (me, that is) will eat his screw-cap.
Stuck on You (Elvis Presley)
The King did some of his best stuff on the RCA label. Incidentally, they’ll be playing this each morning of LabelExpo in Brussels next month.
Ca Plane Pour Moi (Plastic Bertrand)
I’m a big fan of this nondescript Belgian; excuse the tautology. Whilst this one-hit wonder didn’t say much about packaging it turned the black bin-liner into a 1970s fashion statement.
Can the Can (Suzi Quatro)
Suzi Quatro was SO hot. Mind you, likewise Marc Bolan – so it was a toss-up between this and Metal Guru.
Remember You’re A Womble (The Wombles)
Best not to tell the eco-warriors from SW19 that using this disc as a single-trip Frisbee is my way of making good use of bad rubbish.
Signed, Sealed, Delivered (Stevie Wonder)
This wonderful little gem tells it like it is for packaging in just three words; a top track and a classic example of lean management. If a brand could sing it’d be this.
The Boxer (Simon and Garfunkel)
There’s a sub-text to this poignant lament about bare-knuckle fisticuffs in the Big Apple that only makes sense to folding-carton manufacturers. Simon’s still singing; Garfunkel’s a foodservice chain.
Papa’s Got a Brand New Bag (James Brown)
This soulful celebration of the plastic bag is chock-a-block with the feel good factor. Incidentally, ex-backing group the Famous Flames now runs a digital print shop in downtown Toccoa (GA).
Finally, Captain Packaging’s book would be Trends in packaging of food, beverages and other fast-moving consumer goods edited by Neil Farmer. His luxury would be The Museum of Brands, Packaging & Advertising. And his favourite disc: Ca Plane Pour Moi.
Des King is a freelance journalist specialising in packaging. Send your comments for Des to email@example.com.