Market Features
On-the-go gets into innovation | Cover feature – Foodservice
The foodservice and on-the-go segment is buoyant but is it a market where innovation is flourishing? Amanda Roberts finds out Read More »
Does size matter? | Cover feature – personal care
Unilever has reduced the size of its packs for its female deodorant brands. Simon Creasey looks at how that move may pay off for the FMCG giant and if others... Read More »
Are ready meals being frozen out? | Cover feature – chilled and frozen food
As if declining sales wasn’t bad enough, ready meals have had to contend with the horse meat scandal. With such uncertain market conditions, how does this market begin fighting back?... Read More »
A mature market? | Cover feature – soft drinks
There’s a lot more to the soft drinks sector than fizzy colas with adults keen to abstain from alcohol have been buying into an ever expanding segment, Simon Creasey discovers Read More »
Healthy options | Cover Feature – food and health
Food packs are set to change in 2013 with new standard traffic light labelling. Simon Creasey finds that clever graphics and structural design are also crucial to encouraging healthy eating Read More »
Fresh thinking for home front | Markets
It’s a sector that’s played it safe in terms of packaging but there are some designers ready to challenge the household goods market’s standing. By Simon Creasey Read More »
Beverage firms challenge tested forms | Markets
In the beverage market, brands are exploring new formats. As Amanda Roberts finds, traditional packs are constantly being challenged Read More »
Ticking all the pharma boxes | Markets
Packaging in the pharmaceutical market has to do more than just protect the product and attract the consumer. As Tony Corbin finds, designing the perfect pack requires a lot of... Read More »
Singled out for small portions | Markets
With consumer lifestyles becoming ever more frantic, it’s no surprise that ambient food producers are setting their sights on the single serve portion market. But, asks Simon Clarke, can single-serve... Read More »
Creating child’s play packaging | Markets
If you think that toy packaging hasn’t innovated much over the years, think again. Philip Chadwick finds there are new ways to engage with consumers and get them hooked Read More »
Summer special editions fly the flag for packaging | Markets
It’s been a summer of patriotism, not least for the nation’s packs. But with the Olympics following hot on the heels of the Jubilee, Simon Creasey considers if the Union... Read More »
Nostalgia top of Christmas list | Markets
Christmas feels like it’s gettting earlier each year but for brands the pressure is already on to make seasonal packs stand out. Simon Clarke finds nostalgia could trend in... Read More »
Confectionery design aims at the emotional sweet spot | Markets
With so many players, how can you gain shelf impact in the highly competitive confectionery sector? By Simon Clarke Read More »
A quest for luxury in austere times | Markets – Luxury packaging
Demand for luxury products continues but, writes Simon Creasey, the sector's design outlook is filtering into Read More »
Upmarket look for cool convenience | Markets
Chilled and frozen food packaging is showing that it has plenty of room for premium offerings, writes Simon Clarke Read More »
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