Labelling

Ziggurat Brands, the London-based design agency, has created the look for Bottlegreen Drinks' new beverage range for children.

The design for Bottlegreen Junior features an opaque die-cut shaped label, which features storybook graphics of fruit with icons of houses and swings, to complement the conical Bottlegreen bottle.

Ziggurat's Kellie Chapple said: "It is quite a challenge to undertake a branding brief that considers both adult and children's products together. We looked at the individual elements of the brand identity to identify its key components, and having established Bottlegreen as the main reference point, it was possible to develop a brand architecture that translates from the core cordials range onto the Junior range."

The bottles for the cordials are produced by O-I in Germany and supplied by PDK Packaging.

The labels are produced by CCL Label in Castleford, using offset print.

The drinks are available in Morrisions, Tesco, Sainsbury's and Waitrose.