Design Bridge senior designer Laurent Robin-Prevallee said the previous packaging was created in the 1960s, but with a new actor playing the suave spy, the packaging has been updated to look “pretty sharp”.
The neck and the collar of the bottle are more defined and masculine, with straight, strong shoulders and the redesigned embossing of the cockerel is now stronger and neater.
The labels include matt and gloss varnishes, and the bottle is available in 33cl, 50cl, 70cl, 75cl and one-litre sizes.
Client: Beam Global
Brand: Cockburn’s
Design: Design Bridge
Pack: BA Vidro, Portugal
Print/label: Vox Artes Gráficas, Portugal
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