Drinks
Brewdog packs ‘world’s most expensive beer’ in dead animalsJosh Brooks, 23 July 2010Be the first to comment on this article Controversial beer firm BrewDog is using stuffed animals to package what it says is the world’s strongest and most expensive beer.
The beer bottles are packaged in stuffed animals – seven stoats, four squirrels and one hare – that were hand crafted by a Doncaster-based taxidermist. Continues below…
The animals died of natural causes before being used to cover the bottles, the company said. BrewDog co-founder James Watt (pictured below, right) said: “In true BrewDog fashion we’ve torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.” The name refers to a work by philiosopher Francis Fukuyama. “This is the beer to end all beers. It’s an audacious blend of eccentricity, artistry and rebellion, changing the general perception of beer one stuffed animal at a time,” said Watt. The End of History was produced at BrewDog’s Fraserburgh brewery using an extreme freezing technique to separate the water from the solution. The process is repeated dozens of times meaning hundreds of litres of beer is needed to produce one 330ml bottle. BrewDog clashed with the beer advertising watchdog the Portman Group last year when its products appeared on BBC programme Oz and James drink to Britain. The Portman Group investigated the firm’s Speedball brand over complaints that it is named after the mix of heroin and cocaine that killed the actors John Belushi and River Phoenix.
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The Scottish brewer’s The End of History beer has a 55%ABV alcohol content and the 12 330ml bottles that have been made cost £500 each.
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