Burger King launches Warhol-inspired packaging

The designs have been rolled out with immediate effect across Europe with all Burger King packaging being replaced in restaurants by the end of 2010.

According to Burger King, the approach was to minimise the use of copy allowing it easier to adapt to international markets. It added that the new look would reduce lead times “and cost implications of producing market specific packaging”.

“Our bold new packaging is yet another example of Burger King’s commitment to quality and innovation,” said Burger King UK marketing director Sarah Power.

The company said that the new packaging was rooted in Andy Warhol’s Pop art movement of the 1950s, the decade when the first Burger King restaurant was opened in Jacksonville, Florida.

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