Charpak launches packaging for premium cakes

The packs are available in two sizes – for cupcakes and muffins – and are designed to protect the product while providing maximum visibility.

Sales director Justin Kempson said the packaging would help increase sales of premium cakes. “The packs enhance the products and are visually stunning with the cakes inside.”

Charpak said the packaging, which was unveiled at the easyFairs show in February, was easy to close and made from a minimum 50% recycled material.

The firm has also created a range of shelf-ready packaging for both models.

Huntingdon-based Charpak supplies a range of clampacks, box inserts and retail-ready packaging for a wide range of markets including food, toiletries and stationery.

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