‘Connoisseur-designed’ pack for super-strong Marmite hits shelves

The new XO version is matured four times longer than the standard version to make it thicker and create a more intense flavour. It has been available at Waitrose and Selfridges last week.

The product was created by a team of Marmite connoisseurs, dubbed the Marmarati in brand owner Unilever’s campaign, and the packaging has been design to reflect that.

Core Design creative director Alastair Whiteley said: “With vintage details like the heraldic crest and watchstrap seal, and a strong black, gold and cream colour palette, it’s a bold, sophisticated design that stands out on shelf.”

The jar is sold in a black and gold presentation crest across the front and side faces.

Last month, Packaging News revealed that Core Design had developed a limited edition pack for those ‘Marmarati’ that had been involved in developing the new product line.

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