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Heinz brings back original pack for tomato soup’s centenaryJosh Brooks, 1 September 2010Be the first to comment on this article Heinz is bringing back the original packaging design for its iconic Cream of Tomato Soup to celebrate its 100th birthday.
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Soups with the limited-edition label will be available in major retailers in October backed by a £2m advertising campaign, including TV and radio. The current label retains many of the cues from the original – the keystone, red background and images of tomatoes. Senior brand manager Jennie Chubb said: “The limited-edition label will remind our customers of our extensive heritage and experience in the sector. We are looking forward to another 100 years of success.” The wet ambient soup market is worth £355m, Heinz said. In a similar move in February, Fairy brought back its white bottle to celebrate 50 years of its washing-up liquid. Click here for today’s headlines from across the packaging industry Speak Your Mind |
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Heinz Cream of Tomato soup was first introduced to the UK at Fortnum & Mason in 1910 and the store is creating a window display around the original label and the limited-edition cans have been available since yesterday.
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