Tynan D’Arcy redesigns packaging for Lake District Cheese Co

New packaging that hit shelves this week uses “stronger and warmer colourways” against a backdrop of the Lake District.

“Research shows consumer are motivated by the fact that our brand has strong local roots and real provenance, unlike many other brands where there is no specific origin,” said LDC marketing director Paul Murray.

There are also new flavour descriptions – ‘Deliciously Moreish’ and ‘Rugged and Rich’ for mature and extra mature, respectively.

The advertising campaign from marketing agency Frame brings to life the cow and bunny characters of the brand as “ambassadors to promote the brand”.

“The refined brand positioning, new packaging and marketing campaign together will drive the Lake District Cheese Co into its next phase of growth,” said Murray.

LDC is one of the First Milk family of cheeses and featured in Packaging News‘s cheese feature in June.

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