Confectionery firms working to green packs for Easter 2009

Cadbury has also announced that it has taken steps to achieve its goal of using 100% recoverable or biodegradable packaging across its products by 2010.

The firm revealed more commitments under its 'Purple goes green' campaign, which included a 25% reduction in packaging for seasonal and gifting ranges.

Chris Marshall, non-executive chairman of sugar confectionery firm Tangerine, which produces brands such as Mojo as well as own-label products for retailers, said the sector was "aware of its responsibilities".

"Confectionery is a high-volume item, so the packaging has to effectively fulfil its basic function to protect the product and present it to the consumer in as near perfect condition as possible," he said.

"However, packaging should be minimal, which means wherever possible, the industry should try and avoid additional material such as over-wrapping and additional layers of corrugated board.

"For our own brands, we are committed to implementing, where possible, biodegradable and recyclable packaging, as long as this is does not command too high a price premium and it delivers consumer benefits.

"Through our own commitment to packaging innovation, we are now helping lead our customers in the development of their packaging.

"While luxury chocolate confectionery will no doubt continue to feature luxury packaging, I believe that the confectionery industry is aware of its responsibilities and is taking action."

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