Clifford unveils latest RRP range at easyFairs

The new hand-erect RRP tray is aimed at the toiletries and health and beauty sectors and features the firm’s patented lock-in tab mechanism that helps reduce the amount of board used.

Rowan Tinn, innovations development manager, said: “With suppliers increasingly being asked to reduce the amount of packaging in their RRP and with most designs already exhausted, Revolock may be the only option left.”

While Revolock represents less packaging than some other RRP formats, Clifford said there was no reduction in performance.

Milton Keynes-based Clifford also produces point of purchase packaging and outer cases that will also be on display at the show.

Clifford will be on stand 537 at the easyFairs show that runs on 24-25 February at the NEC in Birmingham.

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