Smurfit Kappa to showcase ‘holistic’ packaging design at easyFairs

The company will be showcasing its IntegraPal corrugated pallet that can carry stacked retail display units to help get products to market faster and will also be available to discuss how retail ready packaging can be used to better market products.

Smurfit will also be displaying its packaging innovation tools that include its Innobook database of designs compiled by 350 of its inhouse designers around the world.

National account manager Tim Oakley said: “Our holistic approach to packaging development – considering the supply chain, in-store environment and customer purchasing habits – will ensure that the right packaging solution is developed every time.”

Also on display will be Smurfit gamut of promotional packaging including composite tubes and embossed corrugated technology to print logos, letters and shapes onto packaging.

Smurfit Kappa will be exhibiting on stand 656 at the easyFairs show that runs on 24-25 February at the Birmingham NEC.

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