Chadwicks adopts gallery theme for easyFairs

Marketing manager Martin Hardman said the theme, which will also be on show at Foodex, would allow the firm to showcase products in an imaginative way.

“After launching our shrink-sleeve division 14 months ago, we have seen a dramatic level of interest in bespoke packaging from new and existing customers,” he said.

Visitors to the stand will be able to create their own designs with the chance to win a weekend city break for two, and a free sleeved energy drink.

Bury-based Chadwicks is part of Clondalkin Group’s flexible packaging division and also produces heat-seal, pre-cut lids.

“Manufacturers are quickly realising the benefits of sourcing both lid and shrink sleeves from one supplier,” said Hardman.

Foodex and easyFairs are both held at the NEC in Birmingham. The easyFairs packaging shows run on 24-25 February. Foodex takes place from 21-24 March.

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