Holmes & Marchant creates premium look for Freixenet cava

The design is meant to reflect the premium nature of the product, which is aimed at consumers looking to celebrate special occasions.

Freixenet’s Brut Nature Vintage Reserva is marketed between Freixenet’s classic Cordon Negro cava, in its opaque black bottle, and Elyssia, the firm’s super-premium cava, and borrows design elements from both.

The packaging features a slightly opaque, dark green bottle that echoes Cordon Negro, while muted gold tones and ribbons borrow from the look of the Elysissia bottle.

Vintage Reserva was available to buy in Finland and Norway before being launched in the UK and other European markets this year.

Nick Hanson, creative director at Holmes & Marchant, said: “We aimed to create an image that is immediately identifiable as Freixenet, using softer, muted-gold colours and rich materials to differentiate Vintage Reserva from Cordon Negro and Elyssia.

“The new variant shows how Vintage Reserva fits into the Freixenet family by bridging the visual gap between its two sister wines.”

James Dress, Freixenet’s international group product manager, added: “We wanted our newest variety to look cosmopolitan, modern and stylish but also to reflect our skills as established winemakers with a heritage stretching back 70 years.

“Vintage Reserva is a special wine and Holmes & Marchant have created an incredibly detailed and thoughtful design for its launch around the world.”

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