Packaging on YouTube: the ‘world’s lightest’ screwcap wine bottle in productionDavid Elliott, 12 February 2010Be the first to comment on this article In this week’s Packaging on YouTube, a clip looking at a joint effort between Kingsland Wines and Spirits and Quinn Glass to slash the weight of a standard wine bottle. The Wrap-backed project resulted in a wine bottle that weighs 300g, almost 30% lighter than the standard 420g. Tesco is currently using the bottle for an own-label wine, and other retailers, including the Co-operative, are expected to follow, according to Kingsland. Leave your comments below. If you have a favourite YouTube video you’d like us to feature, email packagingnews.editorial@haymarket.com Speak Your Mind |
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13th February 2012
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